You would think we were talking about chocolate or shopping. In fact – in a recent dish session with my friend and Launch Manager Karen Sergeant … she was so excited about how she used Evernote on the launch of a product … and were getting into it on what she liked, what she didn't (not much btw) and basically – she was kinda telling me – you HAVE to use it for your next launch. You start off really good – plot out dates on your google calendar, maybe make a spreadsheet or list of what needs to get done…īut then something throws you off track, the tools start to get in the way – and suddenly you're a day away from your launch.īut don't fret – because behind the scenes I'm gathering intel from my friends who manage launches too – to find out what is working – what's not working… and am always on the look out for new tools.Īnd I found one that could change the way you run your next launch… When you lose track of your big beautiful launch master plan – it's hard to bounce back. If you hire people to help you and there's no way to track what's going on, what's done, and what's not done – you can literally lose your mind. Newsflash – it's tough to manage your launch.
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